While digital strategies are a great way to build your business’s brand and generate digital awareness around your company, that doesn’t always ensure that you’re generating leads from your customer engagement strategies.
In today’s post from Messangi, we are here to offer some digital tactics to help increase lead generation. For access to our digital customer engagement platform, contact us today!
Increase Your Lead Generation With Digital Customer Engagement Strategies
Lead generations are an important part of any digital strategy. While you can target potential customers just by having a digital presence, targeting them geo-locationally, and more, it’s important to have a list of solid leads you can utilize.
Once you’ve generated a lead, you can keep providing them with information about your business, and continue to learn more about their shopping preferences and needs to better tailor your business to meet those needs.
Learn more about some of the digital tactics you can incorporate into your digital customer strategy to increase your lead generation.
Run A/B Tests
A/B testing is a great way to test user experience by randomly sending out two variants, A and B, and see which customers are more likely to engage with. Then you can see which type of customer engagement strategy is generating the most leads or traffic to your website.
With A/B tests, you can decide what you want to test. For example, you could try to see which call to action is most effective, if customers click on and reason testimonials, or which type of personalization customers respond to the best. If you’re getting a higher response or generating more traffic with one option, then you can use that option going forward to maximize your lead generation.
At Messangi, we know that mobile messaging is an important aspect of digital strategies because 97% of users text message at least once a day. Because of this, you want to make sure that your site and content is mobile friendly. If your mobile messaging is successful, but they get to your website and it’s hard to navigate, you have the potential to lose out on that lead.
Offer Personalized Content
As we’ve talked about on our blog, using digital customer tactics allows you to create interactions with customers that feel unique and personalized. Send out polls and surveys to show customers that you’re interested in hearing their opinion. Run email or SMS campaigns that target a certain customer group.
Offer Email Marketing
Do you have an email newsletter that you send out monthly? Are you sharing new information, products, or services through an email? Encourage customers who stop by your business or visit your brand online to sign up for emails from you so they don’t miss out on any offers or future promotions. This is a great way to get the customer to share their contact information with you so you can continue to provide them with information about your business.
Take that tactic one step further and incentivize customers to provide you with their email through a contest or by signing up for your digital loyalty program. By providing you with their email address, they gain access to a giveaway you’re running or an exclusive reward for digital loyalty customers.
Choose Messangi for Digital Customer Engagement
When it comes to lead generation, there are lots of different tactics you can utilize to learn more about your customers and encourage them to use your business or make a purchase.
Contact us for access to the digital customer engagement platform we offer at Messangi!