Introduction
Setting up a WhatsApp Business Account (WABA) is the first step toward engaging your customers through the Messangi platform.
Depending on your technical expertise and need for support, there are two available setup methods.
The Partner-Initiated Process is ideal if you prefer Messangi’s team to handle the setup for you.
The Embedded Signup is a self-service option that lets you create and connect your WABA directly from the platform.
In this blog, we explain how each method works and which one is best for your organization.
Key Points
- The Partner-Initiated Process is guided by Messangi’s support team.
- The Embedded Signup allows you to create your WABA independently from the platform.
- Each workspace in the platform supports only one active WABA.
- The setup method determines how sender phone numbers can be added and verified.
What Setup Methods Are Available for WhatsApp Business?
When integrating WhatsApp through the Messangi platform, you can choose from two setup paths:
- Partner-Initiated Process
- Embedded Signup
Both allow you to activate a WABA under your Meta Business account, but offer different levels of control and support.
1. Partner-Initiated Process
This method is designed for companies that prefer to delegate the setup.
How it works:
- You send your Business Manager ID to our support team or your Account Manager.
- Messangi creates the WABA on your behalf.
- You receive an invitation via your Meta Business Suite account.
- Once accepted, the WABA becomes active and is managed under your Meta account.
This is ideal for companies seeking personalized assistance or who prefer not to handle setup themselves.
Official documentation:
Partner-Initiated Process Guide
2. Embedded Signup
This is a 100% self-service method that you can complete from within the Messangi platform without involving the support team.
What’s included:
- Authentication via your Facebook Business Manager account
- Creation or linking of a WABA from your Messangi dashboard
- Input of your business details (name, category, timezone)
- Phone number verification during the process
Recommended for technical teams or companies seeking full control and immediate activation.
Official documentation:
Embedded Signup Guide
Important Considerations
Each workspace in the platform can only have one active WABA at a time.
The setup method you choose will determine how senders (phone numbers) are managed:
If you use the Partner-Initiated Process:
You can add and verify phone numbers from the platform after the WABA is active.
If you use the Embedded Signup:
The phone number must be added and verified during the initial setup. To add new numbers later, you’ll need to repeat the full Embedded Signup flow.
Make sure the method you choose aligns with how your team plans to manage sender numbers.
Frequently Asked Questions (FAQs)
Can I switch methods after creating a WABA?
No. The setup method defines how senders are managed and cannot be changed after activation.
Can I have more than one WABA per workspace?
No. Only one WABA can be active per workspace within the platform.
Which method is better for large businesses or agencies?
It depends on your internal resources. If you need support, we recommend the Partner-Initiated Process. If your team is experienced with Meta Business, Embedded Signup is a good fit.
What if I need to add more sender numbers later?
With the Partner-Initiated Process, you can add them directly in the platform. With Embedded Signup, you must repeat the signup flow for each new number.
Conclusion
How you set up your WhatsApp Business Account (WABA) directly impacts how you manage it in the future.
Choose the Partner-Initiated Process if you prefer hands-on support during setup.
Choose Embedded Signup if you want full autonomy and immediate deployment.
Both options are available in the Messangi platform to suit your team’s preferences and operational needs.
Need help choosing the best option? Contact us — our team is ready to assist you.
