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Advice, opinion and mobile marketing expertise from the Messangi team.

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Liberty University, a leading institution in higher education, wanted to modernize how it interacted with alumni. Recognizing the limitations of traditional methods, the university sought to connect with its graduates

With over 2 billion active users, WhatsApp has become the most popular messaging platform, and many businesses are now turning to the app to communicate with their customers. However, choosing

Customer loyalty is essential in a company’s customer loyalty and retention strategy. Manía de Churrasco, a popular steak and burger restaurant chain, recognized these needs and decided to change to

The evolution from traditional SMS (Short Message Service) to RCS (Rich Communication Services) marks a significant shift. As businesses strive to enhance consumer engagement, understanding the differences between SMS and

RCS, or Rich Communication Services, has quickly become popular among smartphone users globally. It effectively fills the void between basic SMS and more sophisticated instant messaging applications, offering a messaging

MAPFRE, a leading insurance company, faced challenges with low engagement levels in NPS surveys through conventional approaches. They discovered a solution that not only tackled this issue but also paved

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