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Advice, opinion and mobile marketing expertise from the Messangi team.

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Managing customer data efficiently in mobile messaging is crucial for delivering personalized and timely messages. This is where the CSV file format steps in as a game-changer, providing a simple

API integration is like the bridge between two islands, connecting separate systems so they can share information. But what exactly does that mean, and why is it essential in customer

Businesses often face the challenge of handling hundreds or thousands of customer interactions daily. This is where automated workflows shine. They ensure messages are sent on time, to the right

Smartphones are no longer just communication tools—they’ve become indispensable daily. From banking to shopping, everything is now accessible through mobile devices. It’s no wonder mobile wallets are rapidly transforming how

Effective communication is more critical than ever, and text messaging offers a direct, personal line to your audience, making it an invaluable tool for enterprises. Text messaging isn’t just for

As businesses continue to evolve, one tool that has quickly gained popularity is the chatbot. Although some may view chatbots as a trendy addition, they have proven to be much

Every business knows the importance of staying connected with its customers. One of the most effective ways to do that is through transactional messages. While often simple, these messages are

Today, mobile messaging is one of businesses’ most potent tools for business customers. Whether sending reminders, sharing promotions, or providing transactional updates, companies can reach customers instantly through their smartphones.

Imagine interacting with your customers in a personal, engaging, and immediate way. Rich Communication Services (RCS) APIs are making this possible by transforming traditional messaging into a dynamic platform for

Effective communication is the lifeblood of any successful business. With customers expecting more personalized and interactive experiences, adopting technologies that meet these demands is essential. Rich Communication Services (RCS) professional

Suppose your text messages could do more than send words—what if they could deliver images, videos, and interactive experiences to your phone’s native messaging app? This is the promise of

Imagine reaching your customers on a platform they use daily, engaging them in conversations that feel personal and immediate. Adding new channels like the WhatsApp Business API to your communication

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