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Advice, opinion and mobile marketing expertise from the Messangi team.

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The messaging landscape is undergoing a significant transformation with the rise of Rich Communication Services (RCS). Apple’s recent decision to support RCS in its iOS 18 release has catalyzed this

Businesses today are in a race to meet the ever-evolving expectations of the digital customer. Imagine stepping into a world where every digital interaction is personalized, efficient, and seamlessly integrated

Business communications have evolved, and WhatsApp Business platform has proven to be a powerful tool for customer communications. Meta has announced a reduction in rates for utility conversations on the

Platforms across industries rapidly adopt embedded conversational technologies to enhance user interactions and personalize the customer experience. This strategic integration is crucial for software platforms that aim to provide more

Throughout the campaigns we have implemented at Messangi, we have realized a functionality that has a real impact on performance: custom URL Shortener for campaigns. Today, we want to share

Customer engagement plays a crucial factor in the success of any telecommunications company. Gamification campaigns are one of the most effective ways to enhance this engagement. Telecom companies can significantly

The communication landscape is rapidly evolving, and telcos are feeling the pressure. As enterprises seek more streamlined, user-friendly communication solutions, telcos grapple with fragmented offerings across multiple platforms. This significantly

Excellent communication is the heart of any successful business. It’s about talking to customers and creating an experience that builds trust and loyalty. Think about it—what makes a difference when

Efficient communication is the backbone of any business’s success. Whether you’re a growing startup or an established enterprise, how you engage with customers can make or break your brand’s reputation.

For telecommunications companies (telcos), managing communication channels effectively is critical to staying competitive. With the growing demand for seamless, multi-channel communication services, telcos face increasing pressure to offer flexible solutions

Staying connected with customers is more important than ever. However, as businesses grow and communication channels multiply, managing these relationships becomes increasingly complex. That’s where SaaS white label solutions step

Managing various communication channels, maintaining a consistent brand voice, and keeping customers satisfied can be complex. This is where white label business solutions come into play. White label solutions give

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