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Customer loyalty is essential in a company’s customer loyalty and retention strategy. Manía de Churrasco, a popular steak and burger restaurant chain, recognized these needs and decided to change to

The evolution from traditional SMS (Short Message Service) to RCS (Rich Communication Services) marks a significant shift. As businesses strive to enhance consumer engagement, understanding the differences between SMS and

RCS, or Rich Communication Services, has quickly become popular among smartphone users globally. It effectively fills the void between basic SMS and more sophisticated instant messaging applications, offering a messaging

MAPFRE, a leading insurance company, faced challenges with low engagement levels in NPS surveys through conventional approaches. They discovered a solution that not only tackled this issue but also paved

In the vast digital landscape, few names resonate as universally as WhatsApp. Since its inception in 2009, this messaging app has emerged as a dominant force in the global communication

Alumni cards have been an enduring tradition, symbolizing a tangible connection to one’s alma mater. These plastic mementos, while cherished, come with certain drawbacks: they’re expensive to create, cumbersome to

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