Introduction:
Telecom operators are losing ground as users shift digital spending to third-party platforms. This growing trend leaves carriers out of valuable monetization opportunities. Messangi’s direct carrier billing aggregator helps you tap into these digital revenue streams. Here’s how we simplify billing, content integration, and engagement—so you don’t have to.
Key Takeaways:
- Increase ARPU by capturing digital purchases directly through carrier billing
- Reduce technical and operational overhead with a single integration
- Launch promotions and campaigns with minimal internal effort
- Gain real-time insight into performance, revenue, and engagement
Monetizing Subscriber Spending with Less Effort
The Challenge: Revenue Left on the Table
Carriers today face fierce competition from OTT services and digital content platforms. While subscribers pour money into games, streaming, and premium apps, telecoms often remain disconnected from these transactions. Why? Because billing systems aren’t built for rapid integration or seamless user experiences.
Without an easy way to charge purchases to mobile accounts, subscribers turn to other platforms. That’s lost revenue for operators—and a missed chance to increase ARPU with services users already want.
On top of that, managing multiple content providers, setting up campaigns, ensuring compliance, and tracking results can stretch internal teams thin. The result? Slower time-to-market, clunky integrations, and stagnating revenues.
The Solution: A Direct Carrier Billing Aggregator
Messangi solves these challenges with a turnkey direct carrier billing aggregator. Our platform empowers you to monetize digital content consumption with minimal internal lift. From billing logic and partner onboarding to promotional campaigns and analytics, we take care of the details so you can focus on growth.
With our aggregator solution, carriers can support one-click purchases, onboard VAS and premium content partners, and run text-to-win campaigns—all through one unified interface. No custom coding. No major backend overhauls. Just scalable monetization that meets subscriber expectations.
Core Capabilities That Drive Results
Billing Aggregation & Integration
Messangi simplifies billing by connecting you to multiple VAS and content providers through a single API. Our platform supports a range of billing models—from one-time purchases to subscriptions and micropayments—across prepaid and postpaid users.
Need to stay compliant with local data and payment regulations? We’ve got that covered. Our solution handles regional rules and privacy standards, ensuring peace of mind for you and your legal team.
Content Partner Management
You can bring your own content partners or choose from Messangi’s premium catalog. Our ready-to-deploy portfolio includes gaming, streaming, and lifestyle apps curated for high engagement and retention. Once connected, our team takes care of technical integration, content updates, and billing configurations.
This means no extra dev time, no constant troubleshooting, and no bottlenecks to getting your partners up and running.
Interactive Campaigns That Drive Engagement
Want to create excitement and boost conversions? We help you roll out SMS-based campaigns like VIP clubs, text-to-win contests, and gamified experiences. With HTML5 mini-games and real-time prize distribution, you can deliver engaging promotions that keep users coming back.
Even better, all campaign logic, creative setup, and tracking are managed by Messangi. Your internal team stays focused while we drive results.
Real-Time Analytics & Custom Reporting
Insight is everything. That’s why our solution includes a powerful analytics dashboard tailored to your specific KPIs. Track revenue per campaign, monitor content uptake, and analyze user engagement on the fly.
Need a custom report for a board presentation? You’ll have it. Want to know which partner drives the most ARPU? It’s right there. No more guesswork. Just actionable data.
Why Telecom Operators Choose Messangi
Telecom teams partner with Messangi not only because of our platform but because of what comes with it. Our telecom experience spans global markets and diverse infrastructures. We understand your technical limitations and business goals—and we build our services to align with both.
We dramatically reduce the burden on your internal resources. No need to allocate development teams to each new content provider. No need to staff up for campaign launches. We do the heavy lifting across onboarding, configuration, compliance, and execution.
Our infrastructure is scalable and secure, giving you flexibility whether you’re launching in a single region or expanding internationally. And with our real-time dashboards and tailored reports, you’ll always know exactly how your digital monetization efforts are performing.
The result? Faster go-to-market, higher ARPU, more engaged subscribers—and significantly less internal friction.
Frequently Asked Questions
What is a direct carrier billing aggregator?
A direct carrier billing aggregator is a platform that connects telecom operators with digital content providers and enables users to charge purchases to their mobile accounts.
How does this help increase ARPU?
It captures revenue from digital purchases that would otherwise go through third-party platforms, adding new income streams directly linked to subscriber behavior.
Can we integrate our existing content providers?
Yes. Messangi supports both new and existing VAS partners, handling the technical work so you can onboard them with minimal effort.
What kind of campaigns can we run?
You can launch SMS-based contests, subscription clubs, VIP experiences, and gamified promotions—fully managed by Messangi from end to end.
How do we track performance?
We provide real-time dashboards and custom reports that show campaign results, subscriber engagement, content adoption, and revenue generation.
Monetizing digital content doesn’t have to be complex or resource-intensive. With Messangi’s direct carrier billing aggregator, telecom operators can bridge the gap between subscriber demand and revenue opportunity. By simplifying billing, managing content partnerships, and running high-impact campaigns, we help you grow ARPU without adding operational headaches.
If you’re ready to take control of your digital revenue streams and deliver better experiences to your subscribers, let’s talk. Our team is here to show you how easy and impactful it can be.
