Introduction
If your business wants to establish a strong presence on WhatsApp, applying for an Official Business Account is a powerful step forward.
With an official green checkmark next to your name, your brand earns credibility and visibility.
Before applying, it’s essential to understand the account types and the requirements to initiate the process.
This guide will walk you through everything you need to know to apply for a WhatsApp Business Account (WABA) with Messangi’s support.
Key Takeaways
- âś… Two account types exist: Official Business Account and Business Account.
- âś… An Official Business Account includes a green checkmark and verified brand display name.
- âś… A verified Meta Business Manager account is required to apply for a WABA.
- âś… Messangi handles the application process on your behalf and provides implementation support.
WhatsApp Business Account Types
WhatsApp distinguishes between two types of business accounts. Choosing the right one for your brand can impact visibility and trust.
| Account Type | Description |
|---|---|
| Official Business Account | Verified by WhatsApp for authenticity and brand notability. It features a green checkmark, and your business name is visible even if unsaved by the user. |
| Business Account | Default for businesses using the WhatsApp API or App. The business name is only visible in the contacts view; other views show the phone number. |
đź“Ś Note: Facebook (Meta) decides account approval based on brand prominence and authenticity.
What Users See: Official vs. Business Account
Official Business Account (Green Checkmark)
- Display name is shown across all views: chat list, screens, groups, and contacts.
- Verified green badge appears next to the business name.
- Adds trust and boosts engagement with customers.
Business Account (Default)
- Only the contact view shows the business display name.
- In other views, customers will see your phone number unless they have saved you.
To improve credibility regardless of account type, always complete your business profile with:
- Business website
- Physical address
- Operating hours
How to Apply for a WhatsApp Business Account (WABA)
Before applying for your WABA through Messangi, make sure you have completed these steps:
Step 1: Prerequisites
You’ll need the following:
- A verified Meta Business Manager Account
- Your Business Manager ID
- A Facebook Page associated with your business
Step 2: Request a WABA Form from Messangi
Contact your Messangi account manager to request the official application form. Prepare the following information:
- Your Business Name
- Website URL
- A screenshot showing your Meta Business Manager verification
- Your Facebook Page URL
đź’¬ Not a customer yet? Visit messangi.com/contact to speak with a representative.
Step 3: Submit the WABA Application
Once you’ve submitted the form:
- A dedicated Implementation Manager at Messangi will apply for the WABA on your behalf.
- WhatsApp will send an approval request to the email linked with your Business Manager ID.
- You must approve the request for the process to continue.
Step 4: Wait for Approval
Approval timelines vary depending on the type of account:
| Account Type | Estimated Approval Time |
|---|---|
| Official Business Account | Up to 2 weeks |
| Standard Business Account | Within 48 hours |
đź•’ Tip: Apply early if you need the green checkmark for an upcoming campaign or promotion.
Step 5: Provision Your Number and Display Name
After approval, you’ll need to:
- Assign a phone number to your account
- Set up your display name for customer-facing communication
Messangi will guide you through these final steps to ensure seamless activation on the WhatsApp Business Platform.
Frequently Asked Questions
1. What is the benefit of an Official Business Account on WhatsApp?
It includes a green checkmark, verified branding, and more visibility—making your business appear trustworthy and professional.
2. Do I need to be verified on Meta before applying?
Yes. A verified Meta Business Manager account is mandatory before submitting a WABA request.
3. Can Messangi help with the application process?
Absolutely. Messangi handles the form submission and liaison with WhatsApp on your behalf.
4. How long does the approval take?
Standard business accounts are usually approved in 1–2 days, while official accounts may take up to two weeks.
5. What happens after approval?
You will need to provision a phone number and a display name to begin messaging customers through the platform.
Conclusion
Applying for a WhatsApp Business Account—especially an Official Business Account—adds professionalism and trust to your brand’s digital communications.
With Messangi by your side, the process is streamlined from start to finish. Whether you’re aiming for a standard or verified account, following the right steps will ensure a smooth application and fast approval.
Ready to get started?
Contact Messangi Support to request your WABA application form and join the growing number of businesses using WhatsApp to connect with customers.
