Liberty University, a leading institution in higher education, wanted to modernize how it interacted with alumni. Recognizing the limitations of traditional methods, the university sought to connect with its graduates more effectively. The challenge was the method of issuing physical plastic ID cards for alumni.
In Liberty University’s alumni department, alumni relations managers are tasked with fostering the bond between the university and its graduates. These managers manage alumni data, organize events, and lead communication efforts toward them. The traditional system issued physical identification cards used to enter events.
Digitization of traditional alumni ID Cards
Manual processes like printing and mailing are prone to delays and errors, leading to lost cards and outdated information. The system slowed the dynamic nature of alumni relations, impacting engagement and operational efficiency.
The strategy for Liberty University was the digitization of alumni ID cards. This approach directly addressed the challenges of the traditional system, offering a seamless and efficient alternative.
Mobile Wallet Passes Solution by Messangi
This feature changed the way Liberty University managed its alumni IDs. Alumni could receive and store digital IDs on their mobile devices, simplifying access and use. This digital solution marked a significant step forward in technological adoption for the alumni relations department.
Alumni enjoyed increased convenience and accessibility, boosting participation in events and programs. For the university, the shift meant reduced costs, a more eco-friendly approach to ID management, and a platform for direct communication and updates through SMS campaigns.Â
The transformation at Liberty University serves as a vital solution for institutions looking to modernize their alumni relations. Liberty University streamlined its processes by embracing the digital leap forward with Messangi’s Mobile Wallet Passes Solution and reinvigorated its connection with alumni.It represented a more profound commitment to meeting alumni where they are – in a phygital, connected world.
The benefits were multifaceted: enhanced engagement, operational efficiency, cost savings, and a greener approach to alumni relations.If Liberty University’s story inspires you and you want to explore what digital transformation can do for your institution, contact us at Messangi. Let’s discuss how we can tailor our Mobile Wallet Passes Solution to enhance your alumni engagement. Contact Us Today!
