Introduction
WhatsApp links are a direct way to turn clicks into conversations.
Businesses of all sizes use them to simplify communication with customers and prospects.
They allow users to start a chat with a single click, with a pre-filled message that gives context.
This guide shows you how to use them correctly to maximize business impact.
Key Takeaways
- Learn the correct format for WhatsApp links and how to encode messages.
- Increase conversions by using pre-filled messages in your campaigns.
- Use QR codes to expand reach across physical and digital touchpoints.
- Follow best practices to boost clicks and conversation rates.
What is a WhatsApp Link?
A WhatsApp link opens a chat directly with a specific phone number. Businesses use them to reduce friction and capture leads without forms or apps.
Basic example:
arduinoCopyEdithttps://wa.me/15551234567
Make sure to remove symbols like “+”, parentheses, or spaces.
How to Add a Pre-Filled Message
Adding a message lets users start a chat with context already included.
Format:
php-templateCopyEdithttps://wa.me/<phonenumber>?text=<urlencodedtext>
Example:
perlCopyEdithttps://wa.me/15551234567?text=Hello%2C%20I%27m%20interested%20in%20your%20services
The message will appear in the chat input automatically.
Tip: Use tools like urlencoder.io to encode your message correctly.
Common Use Cases
- Marketing: links from ads or social media posts.
- Support: embedded in emails or help center pages.
- Sales: added to digital brochures or quotes.
How to Generate a WhatsApp QR Code
QR codes are perfect for offline use—storefronts, packaging, or printed materials.
Steps:
- Build your WhatsApp link with the message.
- Use a tool like QR Code Generator.
- Paste the link and download the code.
Best Practices for Using WhatsApp Links
- Use clear calls to action:
e.g. “Chat with an advisor now” or “Click here to claim your offer.” - Customize the message for each campaign or audience:
“Hi, I saw your ad about insurance plans and would like more info.” - Track performance using UTM parameters or analytics tools.
- Integrate across channels:
Add links to websites, SMS, RCS, push notifications, email, or wallet passes.
Troubleshooting Common Issues
- Ensure phone numbers are in international format (without “+”).
- Encode messages properly (use %20 for spaces).
- Confirm WhatsApp is installed on the user’s device.
Practical Examples
Without message:
arduinoCopyEdithttps://wa.me/15551234567
With pre-filled message:
perlCopyEdithttps://wa.me/15551234567?text=Hello%2C%20I%20want%20more%20info%20about%20the%20plan
QR code version:
Ideal for trade shows, stores, business cards, or event signage.
FAQ
Do I need a WhatsApp Business account to use links?
No, but using one is recommended for advanced features and insights.
Can I use WhatsApp links in ads?
Yes. They’re supported in Facebook Ads, Google Ads, and more.
What if the user doesn’t have WhatsApp installed?
They’ll be redirected to download the app.
Can I track conversions from links?
Yes, using UTM parameters and tools like Meta Pixel.
What channels can I combine with WhatsApp?
Our platform supports integration with SMS, Email, Push, RCS, and mobile promotions.
Conclusion
WhatsApp links are a tactical way to trigger automated, high-intent conversations with your customers.
Used correctly, they don’t just speed up conversion—they also improve your availability across all digital touchpoints.
With Messangi, you can automate the entire flow from the first click, personalize the message, and manage all conversations from a single omnichannel platform.
Want to launch WhatsApp link campaigns? Contact us, and we’ll help you improve your communication.
