The achievement of Messangi Select Partner WhatsApp represents an important milestone in our evolution as a multi-channel communications provider. We are pleased to announce that Messangi has been promoted to Select Partner within Meta’s WhatsApp Partner Program—an advancement driven by strong customer adoption of WhatsApp Business and the measurable results organizations are experiencing on the channel.
As business messaging continues to transform, this promotion reinforces our commitment to innovation and our ability to help enterprises, telcos, aggregators, and ISVs modernize how they communicate with their customers.
Moving Beyond an SMS-Dominant Landscape
For more than a decade, SMS served as the primary channel for enterprise communications across industries. While SMS remains a critical component of many strategies, customer expectations have evolved dramatically. Today’s consumers expect:
- Richer and more interactive conversations
- Faster response times
- Secure and trusted environments
- Seamless communication with brands
Recognizing this shift early, Messangi strategically embraced modern channels such as the WhatsApp Business Platform. This allowed our customers to transition toward a more advanced, efficient, and conversational messaging ecosystem. This adaptability has been essential in achieving the level of Messangi Select Partner WhatsApp.
Why WhatsApp Outperforms SMS: Real-World Data from Messangi
Across deployments in telecommunications, retail, banking, insurance, and e-commerce, our data consistently shows that WhatsApp delivers superior results when compared to SMS. Organizations adopting WhatsApp through Messangi experience:
- Higher conversion and engagement rates
- Faster and more consistent customer responses
- Increased message delivery reliability
- A more complete end-to-end customer experience
These improvements benefit both businesses and consumers, resulting in more intuitive communication and stronger outcomes across every touchpoint of the customer journey.
What Messangi Select Partner WhatsApp Means for Our Clients
Reaching Select Partner status strengthens our ability to support organizations transitioning from legacy SMS-only platforms to modern, multi-channel messaging strategies. This achievement is especially valuable for:
- Telecommunications providers modernizing their enterprise messaging offerings
- SMS aggregators seeking native WhatsApp capabilities
- ISVs embedding WhatsApp features within their platforms
- Large enterprises looking for strategic guidance on WhatsApp messaging
As a Select Partner, Messangi gains access to advanced enablement resources, program incentives, and collaboration opportunities within Meta’s messaging ecosystem. These benefits allow us to deploy complex use cases faster, operate with greater scalability, and deliver more value to our customers.
A Message from Our CEO
“Being promoted to the Select Partner tier validates our commitment to helping organizations evolve beyond SMS and adopt the channels that customers increasingly prefer,” said Santiago Rojas, CEO of Messangi. “Our data consistently shows that WhatsApp delivers stronger conversions and better customer experiences. This achievement reinforces our ability to guide businesses as they transition into modern, conversational communication.”
Looking Ahead
As expectations continue to evolve, Messangi remains dedicated to supporting businesses with a comprehensive suite of communication capabilities, including WhatsApp, SMS, RCS, Email, intelligent workflows, AI-powered chatbots, and mobile wallet experiences. The momentum behind Messangi Select Partner WhatsApp strengthens our ability to help enterprises navigate digital transformation and build meaningful, scalable interactions with their customers.
Official Press Release
To access the official press release distributed via Business Wire, click here:
For more information or to explore how WhatsApp can enhance your customer engagement strategy, contact us at info@messangi.com or visit www.messangi.com.
