Using mobile credits and web applications to raise money

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Bahamas Telecommunications Company (BTC), the primary communications provider for the Bahamas, was looking for a way to help the victims of the 2019 Hurricane Dorian, the hurricane destroyed more than 13,000 homes and BTC wanted to create a platform to help the victims.

Damages from Hurricane Dorian in the Bahamas totaled $3.4 billion, equal to about a quarter of the island nation’s annual economic output, a report by the Inter-American Development Bank said. That’s equivalent to the United States losing the combined economies of Florida, California, and Texas, the Miami Herald reported. 

We knew that Bahamas Communications Company needed a way to communicate with their subscribers and also provide a secure platform to collect help from anyone who wanted to make donations and help the victims.

Messangi with years of experience in communications designed and created a secure web-based donation portal to collect for relief efforts, all BTC customers received an SMS with a link that redirects them to the portal. Subscribers could then donate predetermined amounts of money that were discounted directly from their prepaid and postpaid accounts.

Using mobile credits and web applications

As a result, the victims in the Bahamas received lots of donations from not only subscribers from BTC but also from non-subscribers that wished to help by donating, also, by creating a sense of community for the victims it helped foster a lasting relationship with them by increasing loyalty and engagement from its customers.

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