Introduction:
Messangi enables telecom operators to expand their enterprise offerings through a fully brandable, carrier-grade CPaaS (Communications Platform as a Service) solution. Whether you want to enhance your messaging suite or generate new revenue through subscriber engagement, this white-label model is built to scale with your goals. Below, we answer the most common questions from telecom decision-makers considering a B2B partnership with Messangi.
Q: What does a white-label CPaaS solution from Messangi include?
A: Messangi’s white-label CPaaS offering includes a multichannel communication platform—featuring SMS, WhatsApp Business API, RCS, email, push notifications, and voice messaging—that telecoms can deploy under their own brand. The backend is fully managed by Messangi, but the interface, domain, and support documentation can be localized and rebranded to the telecom’s identity. This allows operators to maintain full ownership of the customer relationship while providing enterprise-grade digital communication tools to their clients.
Q: How can telecoms generate revenue through a white-label CPaaS partnership?
A: Telecoms can monetize the platform by offering messaging services directly to B2B customers—SMBs, banks, retailers, insurers, and more—who need reliable, scalable communication tools. With usage-based billing models, the telecom earns per message or per campaign, including upsell opportunities for premium services like WhatsApp templates, campaign analytics, API access, and integration support. Messangi also provides value-added services (e.g., subscriber engagement campaigns) that telecoms can resell to increase ARPU (Average Revenue Per User).
Q: Is Messangi’s platform easy to integrate with our existing infrastructure?
A: Yes, and that’s one of its core strengths. Messangi’s CPaaS is designed with open APIs compatible with most telecom backend systems, including SMSCs, billing engines, CRM software, and network management tools. The onboarding process is guided by Messangi’s technical team, who work closely with your engineers to ensure smooth deployment, data migration (if needed), and testing phases.
Q: Can our internal sales teams promote and manage the platform independently?
A: Definitely. Messangi provides full training, product demos, and co-branded sales enablement kits so your team can take the product to market confidently. This includes pitch decks, pricing calculators, vertical-specific use cases, battle cards, and even pre-built promotional content for your digital channels. Messangi also offers joint GTM strategies if preferred, including webinars, roadshows, or partner events.
Q: What type of long-term support does Messangi provide post-launch?
A: Telecom partners benefit from 24/7 access to Messangi’s support team, dedicated account managers, ongoing training, and quarterly business reviews. Our team helps monitor usage, optimize campaigns, suggest upsell paths, and provide feedback loops for platform enhancements. In short, we don’t just launch your CPaaS—we help you grow it.
