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Advice, opinion and mobile marketing expertise from the Messangi team.

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Introduction Key Points What Is Email Deliverability? Email deliverability refers to the likelihood that your emails will reach your recipient’s inbox instead of being blocked or sent to the spam

Introduction Setting up a WhatsApp Business Account (WABA) is the first step toward engaging your customers through the Messangi platform. Depending on your technical expertise and need for support, there

Introduction B2B companies thrive on relationships, clarity, and speed of response. Traditional email or phone communication often creates friction and delays. WhatsApp offers B2B teams a faster, more engaging way

Introduction:If your customer service still depends on phone queues or email threads, you’re feeling the strain.Agents are overwhelmed. Customers are frustrated. And the same questions keep showing up every day.The

Introduction:In financial services, every second of silence feels like a missed opportunity—or worse, a risk.When customers reach out with concerns about their accounts, payments, or policies, they expect fast, clear,

Introduction:In many organizations, communication hasn’t evolved at the pace of their operations.Messages still go out through printed letters, one-off emails, or manual phone calls.Sometimes, multiple departments rely on outdated systems,

Introduction Contact centers face growing pressure to respond faster, scale smarter, and deliver a better customer experience. Traditional phone and email channels struggle to meet modern expectations for real-time interaction.

Introduction Telecom operators are evolving beyond connectivity into digital service providers. CPaaS—Communications Platform as a Service—has become a must-have for offering scalable messaging to business clients. However, choosing the right

Introduction: A green badge means more than just verification—it means trust. Customers are more likely to engage when they know who’s messaging them. In a world of scams and spam,

Introduction Every digital interaction is a chance to deliver value and build loyalty. Managing these interactions across multiple channels can be complex and inefficient. A CPaaS platform simplifies that process

Introduction Scaling communication with customers requires tools that grow as your business does. WhatsApp Business offers powerful scalability options for companies managing millions of interactions. You can automate, personalize, and

Introduction Every customer interaction is a chance to create a lasting impression.Businesses today need flexible, scalable ways to communicate across multiple channels.Messangi offers a robust platform that connects brands with