Mobile apps are mainly built for customer retention. One of the key 7 strategies for successful customer mobile engagement recommend to reward your customers to increase loyalty and repeat purchase.

In general, the term “mobile wallet” (also referred to as “digital wallet,” “wallet passes” or “wallet card” or “mobile wallet passes”), describes content or information in the form of a wallet item or pass stored in the Apple Wallet or Google Pay apps. Think of it as the digital equivalent of all the everyday things included in a physical wallet. For Instance it gives you the power to digitize loyalty cards, coupons, business cards, tickets, credit cards and more.