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Advice, opinion and mobile marketing expertise from the Messangi team.

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RCS, or Rich Communication Services, has quickly become popular among smartphone users globally. It effectively fills the void between basic SMS and more sophisticated instant messaging applications, offering a messaging

MAPFRE, a leading insurance company, faced challenges with low engagement levels in NPS surveys through conventional approaches. They discovered a solution that not only tackled this issue but also paved

In the vast digital landscape, few names resonate as universally as WhatsApp. Since its inception in 2009, this messaging app has emerged as a dominant force in the global communication

Mobile marketing has become vital to a business’s overall marketing strategy. With the rise of mobile devices, optimizing your marketing efforts to cater to mobile users is crucial. In this

Alumni cards have been an enduring tradition, symbolizing a tangible connection to one’s alma mater. These plastic mementos, while cherished, come with certain drawbacks: they’re expensive to create, cumbersome to

Imagine having a tool that could help you retain your customers and stay top of mind with them. Well, that tool exists, and it’s called push notifications. These little messages

The age of digital marketing has ushered in new approaches to enhancing customer engagement, with one of the most compelling being SMS marketing. At Messangi, we understand that every character

SMS marketing has become increasingly popular as businesses seek new ways to reach customers directly and cost-effectively. With a staggering 5 billion people worldwide owning mobile phones, SMS marketing campaigns

In today’s fast-paced digital world, businesses constantly search for ways to streamline operations and improve communication methods. One solution that is rapidly gaining popularity is cloud communications.  This technology allows

With customer service playing an integral role in any business, companies must invest wisely in the necessary tools and strategies to ensure unparalleled customer satisfaction. In recent years, chatbots have

In today’s world, mobile messaging has become a potent tool that retailers can use to drive sales and growth. By leveraging the power of mobile messaging, retailers can create a

With the rise of instant messaging apps and the increasing popularity of smartphones, the way businesses communicate with customers has drastically changed. Gone are the days of phone calls and

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