With over 2 billion active users, WhatsApp has become the most popular messaging platform, and many businesses are now turning to the app to communicate with their customers. However, choosing the right WhatsApp solution for your business can be confusing, as several options are available. In this blog post, we’ll explore the different WhatsApp solutions available and help you identify the right one for your business.
WhatsApp is the original messaging app that allows users to send text, images, and videos to their contacts. While primarily used for personal purposes, businesses can still use the app to communicate with customers. However, this can be problematic, as WhatsApp offers no specific business features. Companies using the app may find it challenging to manage customer inquiries and differentiate their business chats from personal ones.
WhatsApp Business App
WhatsApp Business is a standalone app designed specifically for small and medium-sized businesses. The app offers a range of features that help companies communicate with their customers more effectively, such as automated messages, quick replies, and labels to help organize chats. Additionally, businesses can create a profile with helpful information, such as their address, business hours, and website.
WhatsApp Business Platform
WhatsApp Business API is a more advanced solution designed for larger businesses that need to communicate with many customers. This solution offers all the features of WhatsApp Business and additional functionality, such as chatbots and integration with customer relationship management (CRM) systems. However, WhatsApp Business API requires businesses to work with a WhatsApp-approved third-party provider, such as Messangi, to set up and manage their account.
Choosing the Right Solution for Your Business
Multiple factors must be considered when choosing the right WhatsApp solution for your business. Here are a few key considerations:
Business Size: WhatsApp Business is ideal for small and medium-sized businesses that don’t require advanced features. On the other hand, WhatsApp Business API is better suited to larger companies that need to manage a high volume of customer inquiries.
Customer Engagement: WhatsApp Business API is the way to go if you want to engage with your customers more meaningfully. This solution allows businesses to integrate chatbots and other automation tools, which can help improve customer engagement and satisfaction.
Data Privacy: WhatsApp Business API offers advanced security features like end-to-end encryption and two-factor authentication. If data privacy is a top priority for your business, WhatsApp Business API may be the best option.
Integration: If you want to integrate your WhatsApp solution with your existing customer database or CRM, WhatsApp Business API is the way to go. This solution offers robust integration capabilities, allowing businesses to streamline communication processes.
Here is the chart comparing the WhatsApp Business Platform and the WhatsApp Business App. This chart outlines key differences in aspects; each column provides insights into how each platform caters to different business needs and scales.​
| Feature | WhatsApp Business Platform | WhatsApp Business App |
| Sender id | Name + Green Badge Verified | Phone Number |
| User management | Multiple Users | Single User |
| Call to action buttons | Yes | Not Supported |
| Reports and statistics | Yes | Not Supported |
| Unlimited sending capacity | Yes | Not Supported |
| Automated API’s | Yes | Not Supported |
Choosing the right WhatsApp solution for your business is an important decision that requires careful consideration. While WhatsApp may be sufficient for some companies, many will find that WhatsApp Business or WhatsApp Business API offer more advanced features and functionality.
By understanding the differences between these solutions, you can make an informed decision and choose the one that’s right for your business. If you need help getting started with WhatsApp Business or WhatsApp Business API, contact Messangi today to learn more about our solutions.
As a WhatsApp Business Solutions Provider (BSP), Messangi empowers you to expand globally, personalize your customer experience, and engage in valuable conversations with your customers. Connect Messangi’s WhatsApp Business API and boost your omnichannel strategy with just one integration. Get in touch with our team, and let’s get started.
