As a business, you want to engage with your customers by using different digital solutions. But you also want to find digital solutions that actually encourage customers to engage.
In today’s post, we’ll explore digital promotions that actually engage customers. At Messangi, we offer a different digital customer engagement platform to help your business expand. Contact us today to get started!
Engaging Through Digital Promotions & Customer Engagement
Just like with other customer engagement strategies, some digital promotions can be effective while others don’t get any traction or engagement. Since you’re collecting information about your customers, it’s important to utilize that data — in addition to evaluating how they’ve interacted with your previous promotions and strategies — to better understand what types of digital promotions will best engage your customers.
Read through some of our tips for helping create digital promotions that will encourage your customers to engage with your brand and business online.
Question-Based Digital Promotions
Are you asking your customers questions? Question-based digital promotions are not only a great way to gather more information about your customer demographic and preferences, but also encourage them to engage in that space.
You can also make these promotions fun, going beyond the standard demographic information businesses want to collect. Which team are they rooting for this season? What hobbies do your customers have? What is their favorite color? All of these questions feel personal for each customer, but can also help you in future digital promotions and allow you to tailor your services and products to specific customers.
Telling a Story
Customers are inundated with information on the internet and they’ve seen just about every marketing strategy at work. But one great way to make your digital promotions stand out is by telling a story. How did your business get started? How have you impacted the lives of other customers? What partners or endeavours are you proud of?
Running promotions around these stories will make your brand stand out to customers and will offer a different, more personal way for customers to engage with your business.
Video Content
Digital promotions, like emails or quizzes, that include videos are a great way to engage with customers. In fact, an article by Forbes explains that 50% of consumers want to watch video content from the brands they use. On top of that, 85% of millennials have bought a product from a business after watching a video about it.
Once you have video content, make sure you’re using your digital channels to market that content to your customers. Send them an SMS message or an email blast with that video.
Multi-Channel Content
When it comes to your digital promotions, are you engaging customers across different channels? If you tell a story, ask a question, or share a video, connect that information across platforms. Use similar branding and content through mobile messaging and email marketing and encourage your customers to stay engaged across digital channels.
For example, you can use an email to encourage registering for your customer loyalty program. Or send an SMS message with information about your email blasts or about an upcoming contest or survey.
Use Our Customer Engagement Platform
We hope that these digital promotion tips will help you better engage with your customers, while also learning valuable information about how they think and what they want from your business.
When you work with Messangi for customer engagement, we can help you offer a wide variety of digital customer engagement, ranging from a digital loyalty program to mobile messaging and email marketing. From there, we can work with you to ensure you’re utilizing the data gathered from those campaigns to inform your future digital engagement efforts. Contact us today to get started!
