For pharmacies, customer loyalty is paramount. That’s why they must use the most effective tools to keep customers engaged and coming back for more. Geopush and geofence technology are two powerful methods of engaging customers that can take pharmacy marketing campaigns to the next level.
This article will explore how businesses can use geo-push and geofence technology in pharmacies to create highly targeted messages catered to their customer base and promote customer loyalty by sending notifications at a specific time and location.
Geopush is a location-based messaging service that allows businesses to send targeted notifications to customers within a specific geographic location. For example, a pharmacy can use Geopush to notify customers within a certain radius of the store, reminding them to refill a prescription or offering a special promotion.
On the other hand, geofences are virtual boundaries set up around a specific location. A notification can be triggered when a customer enters or exits the boundary. For example, a pharmacy can set up a geofence around the store, and when a customer enters the perimeter, they can receive a notification about a special promotion or offer.
One of the benefits of using Geopush and Geofence is that they are highly targeted. The notifications are only sent to customers in a specific geographic location, ensuring that the message is relevant to the customer. A is particularly important in the pharmacy industry, where customers often look for particular products or services. By sending targeted notifications, pharmacies can increase the likelihood that customers will engage with the message and ultimately purchase.
Another benefit of Geopush and Geofences is that they can use them to increase customer loyalty and retention. By sending personalized and relevant messages, pharmacies can build stronger customer relationships leading to increased customer satisfaction and, ultimately, repeat business. Additionally, by offering special promotions or discounts, pharmacies can incentivize customers to return to the store and purchase.
According to Localytics, push notifications have an average open rate of 46% and can result in a conversion rate of up to 9%. Additionally, according to a study by Swirl, in-store conversion rates for geofence-triggered mobile ads were as high as 18%.
Using geo-push and geofence notifications is one of the most effective ways for pharmacies to increase customer loyalty and retention. By taking advantage of this technology, pharmacies can target relevant locations with tailored messages – driving sales while building relationships with existing customers over time.
A potent tool at their disposal helps to maximize their profits while also improving the overall customer experience – making it an invaluable tool for any business looking to succeed in today’s competitive market!
Ready to take your pharmacy’s customer engagement to the next level? Check out Messangi and see how our platform can help you easily send geo-push and geofence notifications to your customers! Try it out today and see the excellent results for yourself.