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What to Look for in an SMS Platform

When it comes to communicating with customers, SMS is an incredibly effective and efficient channel. It is quick and has a near 100% open rate and a high response rate compared to other channels like email. But with so many SMS platforms available, how do you know which one to choose?

Here are the key factors to consider when evaluating an SMS platform:

Delivery rate

One of the most important things to consider is the platform’s delivery rate, the percentage of messages successfully delivered to the recipient’s phone. A high delivery rate is crucial to ensure that your messages reach your customers and that they receive them on time. You must also consider the quality of your database, as it will play a role in determining a reasonable delivery rate.

User interface and ease of use: An SMS platform should be easy to use and have a user-friendly interface. You should be able to easily create and send messages, manage contacts, and track results. The platform should also be customizable, so you can make it work for your specific business needs.

Message personalization

Personalized messages are more likely to be read and acted upon. An SMS platform should allow you to include personalization tags in your messages, such as the recipient’s name or location, so that you can create more relevant and engaging content.

Automation and scheduling

Automation is critical in effective SMS marketing. An SMS platform should allow you to set up automated campaigns, such as welcome messages, appointment reminders, and abandoned cart reminders. The platform should also allow you to schedule messages in advance to plan your communications and reach your customers at the right time.

Compliance and security

SMS marketing is regulated by various laws and guidelines, such as the TCPA in the US, and it’s essential to ensure that your platform is fully compliant with these regulations. You should also consider your data’s security and ensure that your platform uses encryption and other security measures to protect your data.

Reporting and analytics

An SMS platform should provide you with detailed reporting and analytics so you can track your campaigns’ results and measure your messaging’s success. You should be able to see key metrics, such as open rates, response rates, and conversion rates, to help you make informed decisions about your SMS marketing strategy.

Customer support

Customer support is crucial, it would help if you looked for a platform that provides excellent customer support, including phone, email, and chat support, to help you with any questions or issues.


The cost of an SMS platform will vary depending on the features and capabilities you need. You should carefully consider your budget and ensure that your chosen platform fits within your budget and provides good value for your money.

Choosing the right SMS platform is essential and can significantly impact your customer engagement efforts. If you’re looking for a platform that offers all of the key features outlined above, consider Messangi, a cloud communications platform that provides a comprehensive SMS solution. 

With Messangi, you can enjoy a user-friendly interface, high delivery rates, automation and scheduling capabilities, integration with other tools, robust security, and excellent customer support.

So why not try Messangi today and see how it can help you achieve your customer engagement goals and grow your business? Sign up for a trial to experience the power of SMS marketing with Messangi.



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